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Why I built Foragd

Reading feeds shouldn't be a chore

Foragd is a new-generation feed aggregator and reader for RSS, Atom and JSONFeed formats. Built on a simple bet: that following the web can feel like reading a magazine again, not clearing an inbox.

I'm unsure where the idea that RSS and Atom feeds should feel like email came from, but I'm tired of it.

Why are so many feed readers designed around what is, ultimately, a business-orientated, task-based UI? Why do I need an unread count on my feeds? I can barely keep up with my email — and unread counts are meaningless once they're in the hundreds, if not thousands, which is where most of us end up.

Folders don't align with how I think about organising content. Often, something is both this and that.

Remember magazines? Social media, even? Neither has unread counts or folders; that's moon-man business talk.

What they get right is simple: text that flows, in a UI that's less about organisation and more about showing off the content. I don't want to be pressured into reading until a count hits zero. I just want to read what I want to read, when I want to.

Foragd is different.

Foragd design

Make reading and discovering content fun again

No pressure

No unread counts by default. Read what you want, when you want.

Flexible organisation

Organising content with categories should be natural, not rigid.

Exploration encouraged

No algorithms or recommendations deciding what you see next.

Search first

Search is powerful, functional, and treated as first-class.

Content focused

Beautiful typography that makes reading online pleasurable again.

1,000 true fans

Making something for people, not for profit.

Built in the open

Ready to read without the noise?

Start free. No credit card, no algorithm, no catch.

Start your free trial
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